At Uni-Fab Automation, innovation is in their DNA. Forged on the shop floor of Uni-Fab, as a trailblazer in the metal fabrication industry, Uni-Fab Automation demanded its unique identity, distinct from Uni-Fab, while still resonating with the cutting-edge world of automation. That’s where we came in. As we set out to build a brand identity that reflects this technological evolution, we were driven by a singular goal: to create a distinctive presence that highlights Uni-Fab Automation’s pioneering spirit in the world of automation.
Follow along as we walk through the design plans for this dynamic new brand.
The Blueprint: Laying the Foundation
Our mission? To craft a brand identity as forward-thinking and dynamic as their pioneering spirit.
Or as Adam Zaremba, puts it:
“An exciting, yet challenging project. While this wasn’t necessarily a rebrand – but more of the creation of a new brand, Uni-Fab Automation is an industry leader in fabrication and their development of technology created this totally separate entity that required its own look and personality that fit within the world of automation, distinguishing it as a leader in its own right. We worked closely with executive leadership to identify key business-related opportunities and constraints within market to then translate into building a brand that reflects the values, direction and feel of the brand while standing out from competitors and resonating with clients and target markets.”
Welding Vision to Reality
We dove deep into the world of gears, circuits, and steel. What makes this company tick? How do they stand out in a sea of nuts and bolts?
With the blueprint in place, we set to work on designing a logo that would symbolize this bold new chapter. Our goal was to design a symbol that conveys innovation, precision, and leadership in the fabrication industry.
The result? A logo that marries strength with sophistication, a colour palette that screams both industrial might and technological finesse, and typography that’s as precise as a laser cutter. Clean lines and bold geometric shapes capture the essence of Uni-Fab Automation’s technical expertise while the minimalist aesthetic reflects the efficiency and innovation they bring to every project.
We aimed to create a logo that didn’t just sit pretty on paper but stood as a symbol of excellence in the construction industry.
Sparking Up the Colour Palette
Let’s talk colour for a moment. Ever seen a robot blush? Neither have we, but we’ve refined the art of making automation look bold and sophisticated. Uni-Fab Automation’s palette is a visual manifesto of who they are: dynamic, driven, and always pushing boundaries.
To stand apart in an industry dominated by light, clinical tones, we embraced a darker, edgier palette that speaks to strength and innovation. Deep navy anchors the brand, a nod to their established palette, while bold blues signal trust and progress.
It’s sleek, commanding, and unmistakably Uni-Fab Automation.
Capturing the Weld: Video and Photo Collaboration
To fully bring Uni-Fab Automation’s story to life, we collaborated with a top-tier video and photo production company to document their products and services. The goal? To capture the spark of innovation that powers every Uni-Fab Automation project. Through high-quality visuals, we showcased their state-of-the-art processes and the meticulous craftsmanship that goes into each custom fabrication.
The resulting images and video content provide a powerful visual narrative that communicates Unifab’s technical expertise and forward-thinking solutions. These assets will be used to bolster their digital presence, marketing materials, and trade show displays, adding depth and dimension to their brand story.
Gearing Up with New Merch
Now came the extra-fun part. How do you dress a brand that lives in both the gritty world of metal and the sleek realm of automation? Our solution: merchandise that workers would proudly wear on the shop floor and execs would confidently sport in boardrooms.
We translated Uni-Fab Automation’s brand into a range of stylish, high-quality merchandise that puts its fresh identity front and center. From sleek, custom-branded tumbler to a stylish polo shirt, each item is crafted to convey the precision and excellence that Uni-Fab Automation’s clients and partners expect from them.
Now, no matter where they go or what they create, they are driving progress in every stitch, every weld, and every innovation.
Bolting Down the Details: Trade Show Booth with Automotive Style
The final piece of the puzzle? A trade show booth that’s part art installation, part technological showcase.
When it came to designing Uni-Fab Automation’s trade show booth, we made sure every detail reflected their identity as leaders in both construction and automotive metal solutions. Inspired by the sleek lines of high-performance vehicles, we created a bold, automotive-style booth that draws visitors in with its dynamic displays and metallic finishes.
Framing the Future
As the dust settles on this whirlwind project, one thing’s clear: we’ve helped develop a brand that’s ready to lead the charge into the future of automation.
Strike while the iron’s hot. Let’s build something awesome together.
