Motorsports is a passion of ours. So when Mark Motors Racing contacted us to work with them on the design/build of a new website and assist with other design creative for their team, we were definitely excited. In the years since that initial call, we’ve worked with Mark Motors Racing on a variety of creative projects ranging from digital, to print, to apparel. It’s always great to catch up with them at the track and see all those items we helped design and execute on for them hard at work for the team.
The Mark Motors Racing website is one of our absolute favourites from the last several years. Even though it’s a few years old now, it still looks rockin’. We were given creative freedom on this one, which is evident, as our design department pushed the boundaries and challenged our development team into turning their design into a functioning site. Not only are the visuals top shelf – but it also works to give Mark Motors Racing fans and partners the latest on everything surrounding the team. Make sure to check out the site and all of its features – it’s really too much for us to talk about here.
We design and manage production for many of our motorsports clients - they are busy enough already. (Check out Roman De Angelis to see more.) This is no different with Mark Motors Racing; we've handled the on track racewear for the whole team for the past few years, team apparel, and lifestyle gear for fans. On top of that, we also created an entire line of swag, including lanyards, umbrellas and more. At the track you want everyone to know who you are, and the team at Mark Motors Racing was happy to let us run wild, and now we love to see how it shows up when we catch a race with them each summer.
One of our favourite projects each season are the Mark Motors Racing hero cards. Not only does the team let us try out some fresh new designs, and techniques, but printing them in house allows us to include high-end finishes like spot UV coating (matte finish with high gloss elements) as well as foil elements. In 2019 the cards we featured silver metallic (chrome) print that matched the livery design - you should check them out in person to really get it.