Victor Smialek
Case Study

From logo and colours to typography and merchandise, we crafted a cohesive identity for Victor Smialek that stands out on and off the track! Every element of the brand identity – from the streamlined logo to the dynamic typography – was crafted to evoke the feeling of movement, of pushing boundaries, of chasing dreams at 200 miles per hour. The newly revamped website offers an interactive design that captures the speed and excitement of Victor’s racing journey. We designed the website to be mobile-friendly ensuring ease of use and a seamless user experience. Now fans and partners can get the latest updates on the go, bringing the energy of the track right to their fingertips.