Racing Edge Motorsports
Case Study
- Branding
- Logo
- Merchandise
- Motorsports
- Web Design
- Web Development
We collaborated with Racing Edge Motorsports (REM) to modernize their brand and elevate their digital presence. Having worked with REM over a decade ago to establish their original branding, we were uniquely positioned to evolve their look without losing the recognition and trust they’ve built in the motorsports community. Our work included refining their logo and visual identity, designing apparel and high-impact race livery, and develop their digital platforms: a sleek Webflow-powered website for their race team. This end-to-end solution positions REM as a leader both on the track and online, ensuring their brand performs as well in the digital space as their drivers do on race day.
Visit Racing Edge Motorsports' Website
Brand Refresh
Thirteen years after creating their original brand, we refined REM’s visual identity to align with modern design standards while preserving their established reputation. The updated look included rounded and simplified logo elements, structural adjustments to support multiple brand entities, a refreshed Catalina Blue and Process Magenta palette, and new typography for a sharper, more confident tone. These updates ensure REM stands out in the motorsports industry while maintaining continuity and brand recognition.
Apparel + Merchandise
We extended the refreshed branding into physical assets, designing race suits, t-shirts, and striking livery for the spring karting season. The clean, bold colour contrasts and updated design language were carried seamlessly from digital platforms onto merchandise, reinforcing REM’s identity at events, on the track, and in day-to-day brand touchpoints.
Web Design + Webflow Development
To complement their revitalized brand, we developed a sleek, responsive Webflow site for Racing Edge Motorsports, complete with a built-in CMS for easy updates to news, race calendars, and media galleries. The new site delivers fast, secure, and user-friendly experiences, enabling REM to showcase their race team and promote their services while maintaining a consistent brand presence across all digital channels.
Victor Smialek
Case Study
Roman De Angelis
Case Study
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